The following email has been received from the Tudor Estate Residents' Association at Hanworth Park. We publish it in full together with their appeal flier . Whilst not in the LOSRA area, this is a matter which affects all communities in the vicinity of the Dairy Crest building on the A316. Road safety is a primary concern.
Hi All
Please find attached a document about our fight to ensure that the advertising tower is not re-erected next to the A316. This advertising tower is completely inappropriate for the surroundings.
The previous inspector in February 2013 said:
“Main Issue 45 - The tower was so tall, and the illuminated advertising panel so large and striking, that the ensemble seemed to me to have unacceptably dominated its surroundings”
“Other Material Considerations 47 - the setting of the grade II Primary Filter House, which was on the same side of the road as the appeal site, has had its setting significantly, and unacceptably, harmed because of the prominence of the tower and the rather brash intrusiveness of its illuminated advertising”
“Ground F 5.3 - I have considered the Appellant’s assertion that partial demolition, to reduce the tower to the 2006 planning permission height of 19.7m, was a suitable alternative lesser option but have discounted this. Although such a reduction would lessen the impact of the works on the living conditions of neighbouring residents the tower ensemble would still have a brash, over-dominating, impact on its surroundings and would continue to be unacceptably damaging to the setting of nearby heritage assets”
What has changed ?
Surely an illuminated sign where the image changes every 10 seconds must be a distraction to drivers travelling at 50mph on the 3 lane flyover ?
Please feel free to send this on to friends and neighbours. The more support we can raise to show the Planning Inspectorate what concerned members of the public feel about this the better and, we trust, the more likely that the tower will not be re-built.
Thank you for your support
Debbie Adye
Tudor Estate Residents Association, Hanworth Park
To view flier, click here and be sure to scroll down to see photographs of previous advertising tower.
